SAS TV Ad: I Can Relate
September 10, 2008
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posted by
john at 4:43 PM
While I've complained about SAS as an airline, I've always appreciated their sense of aesthetic. Their agency did an excellent job with a recent ad being shown in their Danish market. It stars the former foreign minister of Denmark, Uffe Ellermann-Jensen. I can certainly relate to many of the scenes in this ad from my business trips! Sometimes it just feels good to make the journey home.
John,
You are right! I even could understand the caption! It touches your emotions.
The music from the movie "Babel" really adds to the touch of the ad... it shows that as people get so attached to life in where they have traveled, leaving would be really difficult... Mekes me think twice in plotting my destinations and it seems that it's a bit bad to stay long in one place... might get so attached...